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For people and planet

We believe that the hotel industry can be a driving force for positive change. Together, we can turn the travel industry into a driving force for positive social and environmental change and help realise the UN’s 17 SDGs

What can we do?

People and planet are suffering. Despite the promises made by nations around the world, we’re not delivering on the UN’s 17 SDGs. The problem is not lack of technology or knowhow. The problem is predominantly a lack of funding. Both governments and the private sector are struggling to find the money to help realize the SDGs, so what can we do to help?

The easy and ethical choice

Every time you make a booking on Goodwings, you’re directly contributing towards creating a more sustainable future. This is because we redirect the money that could be spent on mass marketing towards projects and people who are actively working towards the SDGs. It’s easy, efficient and ethical. Why book anywhere else?

How we do it

Instead of spending money on traditional mass media like print and TV, we redirect it towards our clients as savings and with the nonprofit organizations we’ve partnered with. Our nonprofit partners work as our ambassadors helping us to acquire clients and brand Goodwings on a global scale and in return, they receive donations via the hotel bookings made by the businesses that have chosen to support them.

All of our partners work towards one or more of the UN’s Sustainable Development Goals, so whenever you book a hotel on Goodwings, you’re directly supporting organizations working towards a better, more sustainable future.

Carbon neutral nights

We’ve partnered with Carbonfund.org, a nonprofit that supports third-party validated projects around the world that reduce carbon dioxide emissions and the threat of climate change.

Every year we collect data on the total number of bed nights booked on Goodwings, the location of the hotels together with their star rankings (or equivalent) and pass this data, which represents our overall carbon budget spend, on to Carbonfund.org.

Carbonfund.org then calculate our total carbon footprint for the year (read more about how they calculate), and we offset it by purchasing carbon credits for Carbonfund.org’s Envira Amazonian Project in Brazil, which mitigates climate change by reducing deforestation.

We’re very proud of this partnership and what it enables us to do. If you’d like to know more about it, don’t hesitate to reach out to us - and if you’d like to support Carbonfund.org even further, choose them as your nonprofit next time you book a hotel!

We’re B Corp certified

In 2019 we were certified as a B Corp company. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. We’re proud to be part of a global movement of people and companies who believe that businesses should be held accountable for their impact on both their bottom line and our planet.

Together we can change the world

We’ve got a solution. But we need you to make it work. Together we can prove that business can be a driving force for good across all industries. Spread the word, encourage others and be the change you want to see. For people and planet.

Goodwings ApS
Gammel Kongevej 5C, 1st fl.
1610 Copenhagen
Europe: +45 60 73 74 75
Global: +1 917 905 6546